Social networking sites are the future of Internet
marketing. The good news is that the opportunities for laser-targeted
advertising are becoming a reality. Want to target 18-24 year
old college graduate women who are engaged? Well, you can…in
Facebook. The bad news is that, with this added power, comes
much added complexity.
The traditional way of paying for clicks and optimizing links
etc. for search engine optimization will not work in a world
where the users generate the content…and decide amongst
themselves what is popular and what is not. Internet marketers
will have to become much more savvy to take advantage of this
kind of opportunity. More good news is that there is still time
to get an early adopter advantage in this space. It’s
almost impossible to dislodge that web site that’s 8 or
9 years old from the number one spot in Google (I don’t
care what anyone says they can do for thousands of dollars!)
search engine listings, but…in this new arena…you
could be that “old” site.
Some facts about social networking sites
 MySpace
had more traffic in 2007 than Google
Already,
FaceBook has reached Google traffic levels
YouTube
gets twice as much traffic as Google
These
sites are DOUBLING every 6 months ; FaceBook adds 1 million
visitors each week
In
a typical month
 30%
of worldwide Internet users visit MySpace
29%
visit FaceBook
35%
visit YouTube
It’s
not just kids discussing what they’re going to wear to
the prom
Over
50% of MySpace users are over 35
Facebook
even has 100k users over 64 |
